Implementing online reputation management
By: Jenny Jonson
So you've finally understood the importance of your brands online reputation management and you've decided to do something about it. However you do not know where to start off from because of your busy schedule. So now what?
One thing is for sure, irrespective of how well you do offline; your online reputation management is highly unpredictable.
What would you do if the public protested against your product/ brand? What would you do if they signed in petitions to boycott your brand and published it on popular sites such as YouTube and facebook?
When you don't really have the time and the patience to sit and look after your reputation online, the best solution becomes consulting a brand reputation manager. And lucky for you, they're available in abundance.
A dedicated and a good brand reputation managers job is to reccee the internet for new appearances of your brands name on timely basis, and to instantly come up with ‘damage control' if any situation gets messed up. He also has to be quick witted with his response, and should known how to tackle angry and pissed off customers.
Whether you hire a savvy, flashy and expensive brand manager or a newbie, dedication is what counts. Just like a web analyst, hiring the right person is very important, a person who can learn the tools and processes swiftly and can apply to it in practical life.
Remember, it is your brand and its reputation you're talking about. Everything you do should be centered to looking out after it. Online reputation management cannot be ignored.
About the Author
Leading global online marketing agency specializing in Online Reputation Management (ORM), Social Media, Search Engine Optimisation and PPC advertising For more information
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